Samsung intends to sell smartphones in Russia again - the media

According to another insider associated with a large retailer, the company may start sales in October. The source on the "gray" market also involves the return of Samsung, so its company is in no hurry to order brand products from extraneous suppliers, waiting for official deliveries. Another source explained that the emergence of rumors about Samsung's return to Russia could provoke a renewal of the Russian site. New phone models recently have appeared: Galaxy Z Fold 4 and Galaxy Z Flip 4.

According to Mobile Research Group, Eldar Murtazin, the site support is a good sign for the Russians. The editor -in -chief of Ferra. ru portal Yevgen Kharitonov noted that Samsung never declared a full exit from the Russian Federation, although she stopped selling under pressure from the world. According to Mobile Research Group, in August, compared to 2021, the share of the company in the Russian market decreased from 33% to 16%.

Eldar Murtazin noted: 8% of 16% are "gray" sales, the rest - supply within the so -called "parallel import" without the permission of the manufacturer and stocks made before February 24. Approximately the same figures have MTS. Although Samsung remains very popular in Russia, Chinese brands have taken its share: Xiaomi, Techno, Infinix, Realme. If the company really decides to return to the market, then it will have to fight cheaper competitors.

Yevgeny Kharitonov noted that the best of the Samsung assortment, the Russians buy budget smartphones worth up to 20 thousand rubles. However, the South Korean brand can be fixed through sales of premium models, because Xiaomi does not sell its best models 11 Ultra and 12s Ultra in Russia, Realme has not yet issued flagship level models, and Apple stopped official iPhone supplies. Recently, it became known about the fall in demand on smartphones and Samsung TVs around the world.