Visits to a doctor, hairdresser and cafe. Shopping and leisure of Ukrainians during the war - research

According to the results of the survey, we have three groups of plans and their implementation: 1. The first group of events - those that people make even more often than plan. This applies, first and foremost, plans to meet your family or friends. Here we note that respondents focus on things that relate to loved ones and are not related to considerable costs. More than half of the respondents (55. 4%) met with relatives during the war, especially many of them were in the western region (67. 2%).

Another 47% of respondents saw with friends, residents of Kiev did it more often than others (62. 1%). Visits to the hairdresser were also included in this category (28. 3% had it in plans against 40. 2% that used this service) and visiting cafes/restaurants: 16. 7% of respondents planned, while about a quarter of the population (24. 1 %) visited there in the previous month. There were also activities such as the purchase of household appliances and electronics. 20.

7% of respondents in the hryvnia instability situation decided to make this kind of available investment. 2. The second group of events - those in which plans coincide with implementation. This applies, first and foremost, personal affairs such as scheduled visits to a doctor, wardrobe upgrade or manicure. The cost of expenses planned and consistently implemented by Ukrainians during the war is caring for their health. 18. 1% of respondents made preventive examinations from doctors, 5.

4% of respondents bought or continued insurance for themselves or family members. Beauty services, such as manicure, pedicure, or visit to a cosmetologist are mostly women's intentions, and they are performed by women that would not happen. Shopping becomes more planned. In the previous month, every fifth Ukrainian/Ukrainian (19. 3%) updated their wardrobe. This is also due to the fact that people who had to leave their permanent residence did not have things that approach the season.

More often than other, new clothing was purchased by representatives of the age of 18-24 (24. 9%). 3. The third group of events - those who planned more often than were implemented. They are all combined with increased risk (departure, vacation) or significant costs (purchase of housing, cars, repair, etc. ). Such plans are more a manifestation of desire than real intention. Most Ukrainians generally refuse to travel during summer vacations. Only 3.

5% of respondents went to relax within Ukraine, and even fewer citizens have chosen a holiday abroad - 2. 3%. Cars, real estate or furniture is hardly purchased, and also refuse plans to repair housing. We see how much the war made people change their habits and priorities in consumption. Shopping become more thoughtful and dictated.

But nevertheless, we can see that Ukrainians try to regain at least a small part of a "normal life" in the form of costs for small pleasures: to visit a cafe with friends, to go to manicure or to maintain health. This allows you to maintain an adequate psychological state, living in the conditions of war for more than five months. Summarizing, we can say that Ukrainians value close environment and spend more time with friends and close ones than they plan.

Ukrainians are still not ready for significant costs or unnecessary risk associated with trips or movements, however, despite the war, they do not forget about their care and health care. The survey was conducted by a research company Gradus Research by self -filling in the questionnaire in the mobile application. The Gradus online panel reflects the structure of cities of more than 50,000 inhabitants aged 18-60 by sex, age, size of the settlement and region.