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Earlier, the store network was called

Zara in Russia plan to rename in z

Earlier, the store network was called "New Fashion". In Russia, they plan to rename a popular Zara clothing store in Z. The Mash Telegram channel reports. Meanwhile, another brand of the Bershka Massket will be named Br. In this way, new owners want to keep the association in client heads with previous names of stores that have officially left the Russian market. However, the Lebanon group of companies has acquired several brands of the Spanish corporation Inditex, leaving them in Russia.

Zara, Bershka, Pull & Bear and Stradivarius were selected stores. According to telegrams, the opening of stores under new names is planned after the New Year. Earlier it was reported that Zara will be called "New Fashion" in Russia. However, the owners changed their decision. In addition to the Spanish corporation brands, Polish Reserved and Cropp also received new names - Re and CR. Meanwhile, Mohito became called mo, and House - chole.

After the start of a full -scale Russian invasion of the territory of Ukraine from the Russian market, a number of well -known world brands, including clothing, went from the Russian market. However, some of them secretly return to the market of the aggressor country under changing names. And the modern swastika Z is used by Russian military to designate its techniques (as well as V and O). Recall that for Zara in the Russian Federation came up with a new "import substitute" name.