By Victor Duda
"Wizz Air Abu Dhabi is a UAE National Carrier who works in accordance with the National Rules and Politicians of the UAE," the company said. "The airline restores flights to Moscow to meet the demand The UAE is currently running direct flights to Russia. " At the same time, the press release says that Wizz Air Hungary and Wizz Air UK are currently not running to Russia, since flights to the Russian Federation from the UK and the EU are forbidden.
CNN reminds that the Wizz Air abu dhabi aircraft began to fly to Moscow in December 2021, after the Russian invasion of Ukraine, flights were canceled. Their recovery can be hit by brand image, says the crisis PR-consultant Mark Borkovsky. He is convinced that Wizz competitors will closely watch this case. The consultant notes that the ongoing war is checking for the strength of some brands to maintain the fight against the aggressor by joining the sanctions.
"Virtue is inferior to the place of commerce," says Borkovsky. However, Borkovsky considers Wizz Air abu dhabi risky as a company can become a serious criticism. We will remind that at the end of March the Wizz Air airline opened tickets for flights from Moscow, offering clients flights with "Vnukovo" to Budapest, Debrecen and Abu Dhabi. In April, Lowcaster Wizzair opened tickets from some Ukrainian airports since July 4.
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