Louis Vuitton got into a new scandal because of a symbolism similar to the Russian occupiers' emblem (video)

The brand has posted the commercial on its official Twitter page. In the published footage red-white-white cloth with black letter V unfolds on one of the walls of the hall in which there are ancient sculptures. The release of the video of the Louis Vuitton Fashion House has been the presentation of the new women's fashion week in Paris, which will be opened on March 6 at the Orsi Museum (the Museum of Fine Arts, built in Paris on the left bank of the Seine - ed. ).

However, users of the Ukrainian segment of the social network have seen in this unspoken support of the war in our country. Since the combination of colors used in the advertising roller of a fashion house is identical to the colors of the Russian flag. In addition, one of the videoaders shows another combination of colors - black, blue and red. These colors are depicted on the flag of the so -called DNR.

Ukrainians also angry that the fashion house used the letter V in its roller - it, as well as Latin Z, was applied to their equipment by Russian military, who are fighting in Ukraine. "I am a Ukrainian and I don't like this advertisement. " LV "would be better, but you have chosen a sign of war and psychopaths. Why are you? Are you the same patients?" - wrote one of the users.

In response to negative comments, Louis Vuitton's press service reminded that white, red and blue are also the colors of the France's flag. And the Latin letter V, as well as l are the symbols of the fashion brand. By the way, almost a year ago, at the end of March 2022, Louis Vuitton got into a similar scandal associated with a full -scale invasion of Ukraine. Then Louis Vuitton released a new collection of jewelry made in the form of letters "Z" and "V".

It was these symbols that were applied with white paint to military equipment by the Russian military who invaded Ukraine. Recall that at the end of July 2022 Louis Vuitton, after a scandal because of decoration with the symbol Z introduced a strap with a blue peace. The rethinking letter V on the buckle monogram is one of Virjil Ablo's last greetings, the creative director of Louis Vuitton, who died of cancer last November.