Business is followed by refugees. Which Ukrainian companies entered the Polish market during the war

This trend is analyzed in detail in its new review by Spain, Turkey, Poland. Where Ukrainian businesses go for development and profits. " The new mail case, which opened its first branch in Warsaw on October 3, 2022, is indicative and expanded the network to 30 Nova Post branches in 18 Polish cities in the next six months.

The company plans to continue to actively develop the network in Poland and by the end of June, the Nova Post sign will appear in every Polish voivodeship, and the network will increase to 50 branches. In Poland, the Nova Post still provides two major parcel delivery services from Ukraine to Poland and Poland to Ukraine. For the most part, Ukrainians are used by this opportunity, and only 9% of clients are Poles who send documents, parcels or goods to Ukraine.

"We planned to scale business in Europe, but the full -scale war and evacuation of Ukrainians have accelerated the process," says Andrey Grigorov, director of development of international markets "New Mail". Things, they take the most necessary, so at some point they will need to deliver things from home. So, we went to their client and entered the market of Poland, focusing on Ukrainians who already knew who we are and what are our benefits.

" The prerequisite for the release of "New Mail" in Poland was the territorial proximity to Ukraine and the number of Ukrainians who live in this country. According to Andrei Grigorov, the largest challenge in the European market was the legal opening, registration and receipt of all licenses and accounts, because in Europe it is a very bureaucratized processes that last longer than in Ukraine, sometimes even for several months.

The focus interlocutor also points to some difficulties in finding premises for offices that would meet the needs of the company, because many buildings in Europe are a historical heritage, which is why redevelopment cannot be made inside. In March, another big business from Ukraine announced the start of work in Poland-the largest Ukrainian online retailer ROZETKA launched a site where you can buy and order goods with delivery across the country in Poland.

The co -founder of Rozetka, Vladislav Chechotkin reported that rozetka. pl is calculated on both a large Ukrainian audience living in Poland and local. Some companies only study the possibilities of expansion. In particular, the media reported that Silpo trading network has already begun exploring the Retail Trade in Poland. Meanwhile, Galya Baluvana is preparing to launch at least 21 countries over 100 stores based on a franchise under the Multi Kook brand adapted for the European market.

In particular, the Multi Cook Franchise Stores (Galya Bauvana) are already operating in many Polish cities. It is interesting that such franchises are purchased for business abroad by Ukrainians, including refugees. In addition, the Ukrainian restaurants of the drunk cherry, Lviv croissants, Chernomorek and others are actively opened in Poland, which the focus may tell in the following publications. However, not all companies that enter the Poland are based on the Ukrainian audience.

According to focus Pavel Tsyupka, the founder and CEO of an innovative company I3 Engineering, for his business - the production of "smart home" systems - went out of survival. After all, in Ukraine, during the war, it is unlikely that housing automation is among the important priorities. Since even among Ukrainian refugees abroad, such service will obviously not be in demand, the rate was made on a purely foreign audience.

According to Zupka, I3 Engineering has decided not to rush to all of Europe, but first to focus on the Poland market, where by the end of the year it is planned to find or create their own distributor and have about a hundred partners. But not all Ukrainian businesses start expansion abroad from Poland. Thus, in the technology company Ajax System, a platform for opening the plant was elected between Turkey and Poland.