Up to $ 500 million: How Putin earns on Putinka vodka sales (investigation)

In 2002, the Russian marketer and general brand-master of Winxim Stanislav Kaufman came up with Putinka vodka brand. Co -owner of the company Oleg Plachuta asked the second President of the Russian Federation, billionaire Arcadia Rothenberg to obtain permission from Putin to use his name. However, for this purpose the company had to share a share in business.

According to the publication, the co -owners were directly the leader of the Kremlin and Rothenberg, who controlled all the income from Putinka, including brand rights, alcohol production and trade. In the second half of the 2000s, Putinka was one of the most successful vodka brands in Russia. According to the results of 2004, the brand entered the top three selling aggressor country in the market.

It was in 2004 that "Vinxim" transferred all the rights to the trademark of the company "Valipex", where people of Rothenberg worked, and ten years later they found themselves in the Russian "daughter" Ermira consultants-"Real-Invest". Currently, the brand belongs to Baikal-Invest. Journalists do not claim that the new owner of Putinka is related to Ermira and the President of the Russian Federation.

However, it is known that Baikal-Invest is also a team of Rothenberg, connected with other Putin's "Union" projects. The project estimated that production, royalties and sale of alcoholic beverages from 2004 to 2019 could bring from $ 400 million to $ 500 million. The sale of vodka increased after reducing the minimum retail price, which Putin announced in 2015. It is also known that two weeks before the 2012 presidential election, Putinka vodka was sold in Russia at a significant discount.

In 2022, the range of brand expanded at the expense of bottles with military Z-symbol. We will remind, in the same investigation of "project" it is said that President of the Russian Federation Vladimir Putin lives with his mistress, chairman of the board of directors of "National Media Group" (NMG) Alina Kabayeva at a residence on Valdai. According to journalists, one Penthous Kabaeoa with a design projection from Valentin Yudashkin cost $ 15 million.