Názory

Russia staged a cultural catastrophe to Ukraine. And then blown up the Kakhovsk hydroelectric power plant

For many years, Russia has carried out cultural expansion in the Ukrainian territory. After all, it ended with a military invasion and Kurakhiv catastrophe, reflects the PR strateg Sergey Didkovsky. By 2014, Russian content was massively shown on Ukrainian TV channels - series about cops and bandits, clips, etc. That is, Ukrainian advertisers supported the content from the country that today arranged us another environmental disaster.

At this time, talented Ukrainian screenwriters, directors and other content authors, worked on the Russian market because there is money. Because content author also needs food, housing and more. After all, the request for Ukrainian content was minimal. And the market in Ukraine is not so large to keep everyone. That is, Russian content displaced Ukrainian, which in turn either went to work on the Russians or retrained to other activities. In 2016, the TV market in Ukraine was about $ 100 million.

I was told by an expert in this field. I don't know if this figure is true. But it is small for the great country of Ukraine. There is no content without money. This is a fact. If most of the market is held by the Russians, then there are no place for Ukrainians. Money from Ukrainian advertisers goes to financing Russian content, which is created by Ukrainians who cannot create their own content because the market is needed Russian. Was there a real demand for Russian content? There were no options.

If the Ukrainian does not have money for their own series, then they will not see it. And they will see Russian, who has money. They will get used to it, consider part of their own information space. This is that there is only one or less large location in Kyiv that systematically demonstrates contemporary art (Pinchuk Art) and one systemic jazz club (32 on the Vozdvizhenka). For 5 million agglomeration. Do you understand the scale of the disaster? Look, this was already in other industries.

Why your own refinery if you can buy gasoline in Russia and Belarus? And let ours stand preserved. Why is your own production of decorative glass, ceramics and other decor if there is China? Why is LAZ if there is an ointment? Each time, they remember certain people who, by 2014, said that we could not make cheese. And why is it if there is Poland and imports are cheap. But you see, there were many cool cheese producers in Ukraine, when the conditions for this were more or less.